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Friday, January 30, 2015
PMA Member Spotlight -- Andrew Bader, OGS Industries
Each month, the PMA
Member Spotlight features an outstanding member sharing his/her insights into
the latest industry trends and technologies.
PMA is pleased to
introducethird-generation metalformer, Andrew Bader, sales and marketing director for Ohio Gasket and Shim
(OGS), Akron, OH. Andrew’s
grandfather started OGS in 1959 as a small shop to service the local
industry. More than 50 years later, the
company has expanded in size and capacity to become a national leader in high-precision metal stampings, gaskets, shims,
metal fabrication, brackets, and military and export packaging.
Hear Andrew’s thoughts about the challenges of finding
skilled workers, how he incorporates social media into his company’s marketing
strategy, what’s on his wish list for his plant in 2015 and much more!
Andrew Badar, Sales and Marketing Director, OGS Industries
Q: Which job classifications are the most
challenging to find skilled workers?
think most people in the manufacturing industry and even people outside of our
industry are well aware of the so-called skill gap. I believe it’s probably
going to get worse before it gets better; however, it’s going to be largely
dependent on marketing manufacturing careers to Millennials as a career that
can be highly creative and rewarding as to take part in help bringing
manufacturing back to America.
While there are trade schools and
community colleges that offer a manufacturing curriculum, we need to also look
at incorporating the curriculum into the more mainstream education sectors (high
school, universities). This is probably going to take some major PR efforts J I
feel companies might also be looking to create their own internal training or co-op
departments in the future, as I know some companies who have already done so.
But to answer the
question...probably some of your more skilled technical workers, such as laser/CNC
programmers and operators. Also, Tool & Die Makers, this
can be a highly skilled job, and unfortunately young adults these days are more
interested in working on computers and not so much with their hands. Again,
with today’s technology you can get a great mix of working on computers AND
with your hands. If you don’t want a typical 9-5 and sit in a cube all day
long, get into manufacturing, you can design and create something on a computer
program, but you get the satisfaction of then setting up it in a machine and
watch your creation come to life!
From a front office perspective,
probably Cost Estimators. This is also a highly skilled job as it can
take a creative and engineering mindset to be effective at it.
As of late, we’ve been extremely
fortunate to find people I mentioned above for 2014 when we did a round of
hiring. Good search talent firms help tremendously with this too.
Q: What is the biggest technology
challenge metalformers face today?
a whole, I know the manufacturing industry lags behind in the internet
marketing realm, whether it’s adopting social media, creating videos, or
sometimes as simple as having an effective, modern looking website.
From a production perspective,
again CNC Programming, learning CAD, etc. That is all technology that we need
young people to learn. Machines are getting more and more sophisticated and
some are being operated exclusively from a computer screen, so we need highly
competent and technically skilled workers.
is the best conference or seminar you or your employees attended in the past
year and why?
I live in the Marketing and Sales world, Content Marketing World in Cleveland
was fantastic! They even had a day dedicated to certain industries and there
was a Manufacturing one I did attend. Can’t say enough good things about it!
Also, Design2Part in our hometown
always produces some great leads, as well as FabTech. We go to Fabtech once a
year and do a couple Design2Parts. Some are better than the others, but in
general, they do fairly well for us.
Q: What is on your wish list for your
shop, next year (i.e., a new piece of equipment)?
is big J
Next year we are looking at separating our metal fabrication department from
our metal stamping department and relocating it into another building.
Operationally speaking, metal stampings and metal fab have their differences in
the way they are managed and scheduled. Separating them out with give us much
better control over each service and will improve our bottom line. That being
said, we are looking to purchase a brand new fiber laser in 2015 and possibly
looking into a new press brake as well!
Q: What are the advantages/disadvantages
of being a next-generation metalformer?
think one of the main advantages of being a next-gen metalformer is
opportunity! If you are in your twenties and you want to take the initiative to
learn CAD or CNC programming, you got a job, and a good job!
Also, I think this is an exciting
time for manufacturing; we’re starting to see some things being re-shored in
the states, China’s labor rates are increasing, quality from Mexico isn’t
always up to par, the quality in the US has always been second to none and
companies are now realizing that. I believe there is a bright future in manufacturing
and I’m excited to be a part of it!
Q: How does social media work within your
company’s marketing strategy?
Media is always an interesting topic. A lot of people feel like they need and
should have it, yet don’t really know why. As a contract manufacturing working
in B2B, we use it more for creating top of mind awareness. B2C generally uses
SM as a great way to engage and interact with their customers by creating
another level of customer service that is easy and very accessible. In the B2B
world, you have to be a little more strategic and tactful; learning to sell,
without selling yourself. Providing the right kind of content that buyers,
purchasing agents, and engineers want to consume and learning where to place
that content is crucial. For now at OGS, Social Media has been a great way to
get ourselves out in front and ahead of our competition. For 2015, we are
launching a new content marketing strategy that will allow us to use social
media more effectively and use it as a tool to deliver the right kind of
content to the right people.
Q: What are the top three songs on your
play list right now?
of my favorite bands, Red Wanting Blue, is from Columbus, Ohio and started in
the late 90’s at my alma mater, Ohio University. They are a band that is
constantly on my top playlists J
Also love my hometown rockers, The Black Keys! I’ve recently dived head first
into country music after years of avoiding it and I’m actually really enjoying