Today, most metalformers have caught up in the web-design department: A quick company search turns up sleek websites with strong colors and evident corporate branding. Yet problems remain, namely in what metalformers feel they’re getting out of their websites.
According to the Precision Metalforming Association’s (PMA) 2017 Sales & Marketing Report, 86 percent of surveyed companies present their manufacturing capabilities through their website and 70 percent want their website to generate RFQ leads. Yet 42 percent of them say their company website is “just okay” when it comes to helping to develop new business. Eleven percent say their website is “poor” or “very poor.”
That’s not okay!