Big Data: How your business benefits

Business expert, Patrick Schwerdtfeger describes how using "big data" in your business can reduce expenses, increase revenue, and avoid disasters.


Patrick Schwerdtfeger is a leading authority on global business trends including ‘big data’, demographic forecasting and the social media revolution. He has lectured at numerous academic institutions including Purdue and Stanford Universities, and is the author of the award-winning book Marketing Shortcuts for the Self-Employed (2011, Wiley). Patrick is a regular speaker for Bloomberg TV and has spoken about business trends, technology and digital marketing at hundreds of conferences and business events around the world. Patrick will be a featured presenter at the Executive Development Academy on November 9-11, in Chicago, IL.  For more information about EDA, visit www.pma.org/eda/

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